QMS’ Paris 2024 Digital Screen Network reached more than 11.5 million Australians during the Olympic Games and Paralympic Games.
QMS dynamically served 81,478 pieces of content creative during the period.
With 95% of QMS’ inventory being digital, the network showcased Games' content in real time as Australians moved about their day, including a countdown to the Games, team announcements, breaking news, medal-winning moments, medal tallies, world records, and other significant and exciting moments from the Olympic and Paralympic Games.
The in-games period on the network ran from the start of the first Olympic Games week on 27 July and culminated with the Closing Ceremony of the Paralympic Games on 9 September.
The network spanned premium national digital large format billboards, the City of Sydney street furniture network, The Convenience Network and Gold Coast street furniture assets to deliver an Australian-first, 100% DOOH Olympic and Paralympic Games experience.
QMS chief sales officer, Tim Murphy, said QMS was honoured to be the Official Outdoor Media Partner of the Australian Olympic Team and Paralympics Australia Team for Paris 2024, and honoured to play a part in bringing all the news and big moments home to the entire country.
“The reach and impact of our Paris 2024 Digital Screen Network was remarkable," he said.
"It proved itself as a powerful platform for our partners to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play.
“We clearly demonstrated how a world-class, DOOH network can deliver unparalleled immediacy and impact. What we have been able to deliver and showcase to the world is simply out of the ordinary and sets the benchmark of what is possible with DOOH as a major media channel.
"Thank you to our brand partners Allianz, Woolworths, Stan, Toyota Australia, Patties Food Group and Bupa for their support and engagement."
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