Digital outdoor player QMS Media today launches its revitalised 7-Eleven advertising portfolio, IMPULSE.
QMS, since securing exclusive sales and marketing rights for 7-Eleven’s advertising, has made significant investment to reinvigorate the small format digital network to the premium quality.
The network now provides 100% full motion digital screens with dynamic ad serving capabilities, strategically placed to maximise audience delivery.
All digital panels are now a part of the industry’s audience measurement system MOVE, and to help advertisers better understand and target the IMPULSE audience, five unique customer segments have been introduced, providing enhanced planning capabilities and greater accountability.
IMPULSE technology has been upgraded to incorporate dynamic ad serving capabilities, delivering flexibility, immediacy and greater relevance in messaging, whilst agnostic verification provides complete transparency and trust for advertisers.
QMS Media CMO Sara Lappage: “We are excited to bring a refreshed and repurposed digital small format network to market, that delivers quality engagement and awareness far broader than its traditional petro/convenience category remit.
“Australians love to frequent their local 7-Eleven for everyday essentials, even more so in the current climate, and it is their position at the heart of local communities, that makes IMPULSE so effective.
"With the benefit of audience measurement and verification, IMPULSE is proven as a cost efficient small format opportunity to drive brand awareness and brand building across a range of categories and products."
The QMS IMPULSE network is now live across 480 panels at 7-Eleven stores nationally.
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