Tennille Burt, Melbourne Fashion Festival's head of sales & marketing, has been appointed chief marketing officer at outdoor media company QMS.
Burt will oversee all marketing operations across the business and join the leadership team, following the recent promotion of Sara Lappage to chief operating officer – customer.
“I am delighted to be joining the QMS team during what can only be described as an enviable period of business acceleration," says Burt.
"Having worked closely with QMS as the outdoor partner of the Melbourne Fashion Festival for a number of years, I have consistently admired their industry leadership and customer centric approach to delivering innovative DOOH solutions. I look forward to adding value to the business as we ‘bounce forward’ in a dynamic media landscape.”
Sara Lappage says the senior appointment comes at a crucial time as the business prepares for the imminent launch of the revitalised City of Sydney concession.
“Despite the challenges the industry continues to face, we are committed to providing agencies and marketers with intelligent and dynamic digital out of home solutions," says Lappage.
"With the City of Sydney rollout around the corner, along with our continued investment into usable data and more effective research, Tennille’s significant brand experience is the perfect complement to lead our marketing efforts through our next evolution as a digital and data led media business.
“I am absolutely thrilled to have someone with Tennille’s proven ability to connect some of the world’s biggest brands with their audiences as part of our team.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.