QMS Media has completed the acquisition of TLA, a key part of its move to create a unique vertically integrated sports advertising platform.
The company says it expects to also complete the acquisition of Stride Sports Management next week, positioning QMS to drive significant growth from an expanded global sports platform.
QMS Sport invested $32.7 million to acquire 100% of both TLA and Stride.
“The completion of the acquisition of TLA forms a key component of our vision to develop QMS Sport as a global integrated sports platform with a unique multi-channel strategy across technology, infrastructure, media rights, events, talent management and merchandise," says CEO Barclay Nettlefold.
“Sport with its superior advertising appeal is one of the largest and highest growth segments in the market and represents a significant growth opportunity for QMS. Our multi-channel strategy enables advertisers to capture the full value of the sports ecosystem leading up to, during and post, in stadia sporting events through our expanding global integrated sports platform."
The current TLA CEO, Craig Kelly, become CEO of QMS Sport Australia.
The TLA and Stride acquisitions are together expected to contribute earnings of about $6 million, pre synergies. Synergies of $1 million to $2 million are expected to be realised before the end of calendar year 2020.
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