QMS’ new City of Sydney digital street furniture network, a month after its official launch, is seeing a high level of demand for the rest of 2022 and into 2023.
The categories that have joined the launch partners* across the network in recent weeks include luxury retail, finance, entertainment, technology, travel, automotive, alcohol and hardware and home retail, with others set to follow in the weeks to come.
Brands using the network for the first time include Airbnb, ANZ, Samsung, NT Tourism, Hyundai, Bunnings, CMC Markets, Coty Australia, Burberry, NBN and more.
The launch of QMS’ innovative network delivers a new class of premium outdoor advertising, capable of impacting the Sydney market at scale. Across 26 square kilometres and 33 suburbs, the network reaches 2.6 million people a week, two-thirds of whom live right across the Greater Sydney region.
QMS’ general manager, City of Sydney, Jemma Enright, said: “The response to the official launch of the network and the start of campaign-based selling has been fantastic. We’re delighted to welcome a host of new brands to our world-class network, providing a compelling digital format in one of Australia’s most important markets.
“Demand in the lead-up to Christmas has been very strong with activity starting to build into early 2023.
“Our easy-to-buy, data-informed packs offer advertisers the ability to tailor, optimise and activate campaigns at scale. With over 30 options available, our new City of Sydney packs have been very well received, in particular because 90% of the inventory is digital.
“We are seeing smart activations being booked already across the network, such as Airbnb’s use of Consecutive Impact panels with a clever creative strategy. Launch partner Diageo dominated key panels and CBD locations around Sydney’s World Class Cocktail Festival, while fellow launch partner Optus capitalised on the immediacy the digital-led offering delivers by welcoming Ash Barty across the network as its ambassador moments after the media conference.”
In June 2020, QMS was appointed to an exclusive 10-year agreement, plus a further five-year option, to create a premium, reimagined network of street furniture for the City of Sydney.
The agreement includes a newly designed suite of bus shelters, kiosks, public toilets, seats and bins to replace the current furniture, most of which had been in place since 1997.
* The launch partners are Australian streaming business Stan Entertainment; global beverage company Diageo; worldwide luxury products group LVMH Moët Hennessy Louis Vuitton; radio, digital and television media company SCA; global integrated payments company American Express; Australian telecommunications company Optus; global movement technology company Uber; and global media company Paramount.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.