QMS celebrates first anniversary of City of Sydney network

QMS is celebrating the first anniversary of its City of Sydney digital street furniture network this month with the announcement of a series of product and activation opportunities.

To mark the network’s first anniversary, QMS has launched a new 3DOOH location pack, an expanded pDOOH network offering, new kiosk-specific packs and bus shelter wrap packs, a series of pop-up activation zones and QMS’ Paris 2024 Olympic Screen network.

All are designed to meet the evolving demands of the market and allow advertisers to further engage with the Sydney audience.

The network now spans more than 700 panels across a suite of assets including bus shelters, communication pylons, ad bollards and newly installed kiosks.

Covering 33 suburbs and 26 square kilometres, the digitally led and data enabled network gives brands a unique way to reach and influence the entire Sydney market at scale. It reaches 2.6 million people a week, two-thirds of whom live across the Greater Sydney region.

The introduction of the City of Sydney network has been instrumental in driving 16% growth year on year of the industry’s Roadside Other category (per OMA figures from January to June 2023) thanks to the support of advertiser segments including luxury, automotive, finance, FMCG, entertainment, travel and more.

QMS EGM, Mark Fairhurst, said the digital outdoor media company knew the City of Sydney network would quickly become one of the leading OOH assets in Australia, but the immediate and ongoing response from marketers and agencies has exceeded its expectations.

“A world-class network in Australia’s biggest and most vibrant city was always going to create impactful, strategic and creative opportunities for clients, and we’re seeing the power of this asset as the network matures and nears completion," he said.

"We’ve been blown away by the number of marketers who have embraced the unique packaging offered by the City of Sydney network and the results they have achieved.

“As Sydney continues to host more global events, our network continues to grow and we continue to create new ways for brands to connect with its audience concentration. The digital network will keep going from strength to strength."