Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA itself have joined forces with QMS’ City of Sydney premium digital street furniture network to showcase the FIFA Women’s World Cup 2023.
The campaigns will run across bespoke packs created for the event within the City of Sydney footprint, in which 73% of the panels are located within two kilometres of Sydney Football Stadium, official fan zones, pubs and clubs.
QMS’ dynamic digital network, combined with its in-depth audience data analysis through Q-Data, has allowed for the creation of FIFA Women’s World Cup 2023 event specific packages.
QMS executive general manager, Mark Fairhurst, said QMS is very excited to work with its commercial partners to mark this incredible sporting competition.
"The QMS City of Sydney network offers a rare out of home opportunity to target football fans as they travel to stadia, fan zones, pubs and clubs, and represents a great way to get behind the Matildas and to support women’s sport," he said.
“Women’s sport is vibrant, inspiring and increasingly popular. The FIFA Women’s World Cup 2023 will bring with it enormous cultural and positive change for participation in sport – especially in the lead up to the 2024 Paris Olympics Games.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.