Outdoor media company QMS announced the addition of aggregated data insights from Hemisphere Digital, enabled by Visa, to its intelligent data and insights platform, DYNAMiQ.
Visa’s aggregated data will provide insights, across the QMS premium digital network, on Australian consumer spending and behaviour. Exclusively available through proprietary mobility analytics platform partner Hemisphere Digital, the partnership is an Australian OOH first.
QMS Chief Strategy Officer Christian Zavecz: “We launched DYNAMiQ at the beginning of 2020 to provide advertisers with the ability to plan, create and deliver their Digital Out of Home (DOOH) campaigns using robust, targeted and granular audience data.
"The addition of Hemisphere Digital’s aggregated data insights makes DYNAMiQ one of the most innovative planning tools in market. It will help advertisers optimise the effectiveness of their campaigns through a seamless integration of insights (based on aggregated transactional data) with QMS’ audience measurement.
“Through the various stages of the pandemic, DYNAMiQ quickly became a powerful and trusted tool for clients to understand real time audience data to help them navigate planning with confidence and pivot their DOOH campaigns with incredible accuracy to ensure peace of mind.
“Data Privacy continues to be a crucial driver as we build on DYNAMiQ’s data inputs. The benefit of working closely with data industry leaders like DSpark and Hemisphere Digital, enabled by Visa, is knowing that the data insights we input are only based on fully aggregated datasets.
"This means we can guarantee to our clients that we do not receive any personal information, IP addresses, advertising identifiers or any other method that can be used to match between datasets on an individual basis. With data privacy best practice, we can ensure that clients can use DYNAMiQ with complete piece of mind.”
Hemisphere Digital Founder and CEO Mike Welling: “In a world of disruption and a rapidly changing data landscape, advertisers want surety that the data platforms they use have stability and longevity. Through our partnerships with Visa and QMS, we can provide high value consumer audience insights that have previously never been available to the market.”
Hemisphere Digital, enabled by Visa, is already being integrated with DYNAMiQ and has been instrumental in the audience focused packaging developed for QMS’ new re-energised City of Sydney Digital Street Furniture network.
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