QBE Insurance and the Sydney Swans have launched an out-of-home (OOH) brand campaign that celebrates their 38-year strong partnership, and the Swans’ position atop the ladder.
As the Swans challenge for their first premiership since 2012, QBE’s campaign seeks to rally Sydneysiders behind them.
The hero visual in the OOH ads features player Isaac Heeney celebrating on the field at the Sydney Cricket Ground, with QBE’s branding displayed in the background.
The campaign also wraps Sydney’s trams in QBE’s signature cyan colours, while inside the carriages, there are posters with a creative twist on the typical tram line map, where each stop represents a pivotal game in the Swans’ journey to the finals this year.
QBE Australia Pacific's GM of marketing, David Hirsch, said this campaign is about more than just celebrating a successful season; it’s about honouring the resilience and passion that the Swans and their fans have shown over the years.
"We’re proud to have been part of this journey and look forward to what’s next," he said,
Credits:
Client: QBE Insurance
General Manager of Marketing Australia Pacific: David Hirsch
Sponsorship & Brand Manager: Warwick Symcox
Sponsorship & Brand Coordinator: Niamh Rooney
Creative Agency: The Core Agency
Media: Customedia
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.