Qantas has launched an interactive digital content portal in its airport lounges across Australia in partnership with Ooh! Media.
Qview is the first part of a major relaunch of the airline's entertainment offering. In the next few months Qantas will begin offering an increased volume of content on-board, including double the number o f”blockbuster” movies and TV series content.
It will provide users access to news, sport, weather and other bespoke content including boarding times via a digital screen network and personalised mobile notifications.
Content screen in lounges will be influenced by the content people access on personal devices using in-lounge wifi.
Qantas group executive manager of brand, marketing and corporate affairs, Olivia Wirth said the aim is to provide customers a smarter and more tailored digital content experience.
“We know our customers are turning to their mobile devices to access their latest news and sport content. By integrating this with personalised flight information, including up-to-the-minute boarding times, walking time to their boarding gate and weather at the destination, our customers will be able to find the information they need in the one place.”
Ooh! Media CEO Brendan Cook said: “We have developed a unique end-to-end solution that takes tailored content and distributes it not only to digital signs but to multiple tablet and mobile phone devices. We have invested millions to deliver this world-first, digital service that engages the premium audience of the millions of Qantas passengers who use the lounges each year."
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