Niamh Fitzpatrick.
Global data and insights company Pureprofile has launched a product innovation team that will focus on developing a pipeline of data technology solutions, many powered by AI.
Based at Pureprofile’s Sydney headquarters, the team will comprise engineers, product managers and product marketing specialists with several new roles expected to be added in 2025 to meet client demand. The team will be led by newly appointed chief product officer, Niamh Fitzpatrick who joined the business from Facebook in 2020.
Fitzpatrick’s initial mandate focuses on developing a suite of AI-driven tools and innovative video survey capabilities, which will expand Pureprofile’s offerings in the next few weeks. In early 2025, Pureprofile will continue to roll out additional products, including some first-in-market solutions.
Sugumar Supramaniam has also been promoted to product director. Supramaniam has been with Pureprofile for four years in the role of senior product manager and will be responsible for the development and execution of Pureprofile’s product portfolio and delivery of new offerings.
Pureprofile CEO Martin Filz said over the past four years, the company has steadily transformed into a technology-focused business, shifting the client offering from managed services to platform-based solutions and from a survey business to a data-driven business.
"New product development is now critical as we roll out automated client solutions and integrate AI tools into our roadmap," he said.
“We’re fortunate to have a product leader of Niamh’s calibre leading our new team, and we’re thrilled to appoint her as Chief Product Officer. Supported by increased investment, Niamh and her team will be central to driving our future growth.”
Fitzpatrick said data and insights are essential for informed corporate decision-making, and technology is increasingly crucial in helping businesses understand their consumers.
"With AI and new technologies unlocking innovative ways to uncover and communicate data, we have an incredibly exciting development program ahead," she said.
“I’m thrilled to step into this new leadership role and to support Pureprofile in my expanded capacity as we continue our global growth journey.”
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