PubMatic has appointed Laura Greally marketing director for the Asia-Pacific (APAC) region.
She will oversee the execution of regional marketing campaigns across digital, paid media, and account-based marketing strategies to drive product adoption and brand visibility. She will also lead PubMatic’s participation in industry events and product launches across the APAC region.
Greally will also be responsible for managing the marketing teams in both Northern and Southern APAC, and will report to VP of international marketing, Emily Yri.
Greally has previously held senior leadership positions at Thunderdome Marketing, CNN International, IAB Southeast Asia + India, and BBC Worldwide, where she played roles in driving programmatic advertising adoption, enhancing market penetration and fostering industry collaborations across the APAC region.
Greally said she is thrilled to join PubMatic at such an exciting time for the APAC digital advertising market.
"With the dynamic evolution of programmatic advertising and increasing opportunities across media formats, I look forward to driving impactful marketing campaigns that further establish PubMatic as a leader in this space," she said.
Yri said PubMatic are delighted to welcome Laura to the team.
"Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth and innovation across the APAC region," she said.
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