Publicis Groupe created 100,000 New Year’s Wish films thanking every member of staff for their contributions in 2023.
The usual New Year’s message by CEO Arthur Sadoun takes an unusual turn when he’s joined by his AI twin, the AI Directoire+ and AI Maurice.
With help from Publicis's Marcel every staff member was sent a personalised film that was relevant to their interests and passions.
To see how the One-to-One Wishes match the right language, the right leader, and the right interests, to the right person, across 100,000 films, here are 5 examples:
Dave and Arthur thank Tony, an EVP at Publicis Media, living in Canada, who loves travel, water sports and parkour.
Watch Carla and Arthur thank Eva, a sports-loving Groupe Managing Partner living in Austria.
Watch Maurice and Arthur thank Gabi, an adventure-seeking Business Lead from Sao Paulo.
Watch Nigel and Arthur thank Youri, a Publicis Sapient Designer originally from Seoul, who is inspired by dance, gymnastics, and the arts.
Watch Agathe and Arthur thank Laure, a multi-lingual People Experience Director based in Paris, with a passion for video games, and the great outdoors.
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