Publicis Groupe closed 2022 with double digit growth for the second year in a row and the advertising business “firing on all cylinders” into the new year.
Net revenue was up 19.9% to 12,572 million euros and 2022 organic growth was 10.1% compared to 2021. Compared to 2019, this implied organic growth of +13%, accelerating in the second half at +15% after +11% in the first six months.
The December quarter closed ahead of expectations with organic growth of 9.4%.
And the global advertising group is confident for the year ahead despite macroeconomic challenges.
In 2023, Publicis sees 3% to 5% organic growth and an operating margin between 17.5% and 18%.
CEO Arthur Sadoun: “2022 was another record year for the groupe with reported net revenue up +20%.
“For the second year in a row, we delivered double-digit organic growth and record-high financials, with Q4 well ahead of expectations.
“Today, the profound transformation we have been through means our business is firing on all cylinders, allowing us to outperform the market once again on every KPI.
“Thanks to our data and technology capabilities, which now represent a third of our revenue, we have been able to continue to capture the shift in our clients’ spend towards first party data management, commerce and business transformation.
“This can be seen in Epsilon and Publicis Sapient’s annual numbers, with organic growth of +12% and +19% respectively. That dynamic has also boosted our creative and media business, and is reflected in all of our regions, with the U.S. at +10%, APAC at +6.5% and Europe at +12.3% for the year.
“Our go-to-market, positioning Publicis as a key partner in our clients’ transformation, means we have won more than our share of new business opportunities, and topped the rankings for the fourth time in the past five years.”
Publicis Groupe's net revenue in teh December quarter wqas up 18% to 3,462 million euros.
Net revenue in Asia Pacific was up +7% on a reported basis, and +2.9% organically. South-East Asia was broadly stable on the quarter. Singapore & New Zealand posted very solid performances, offsetting lower Thailand which faced a very high comparable base.
The numbers:
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