Publicis Media has appointed two senior leads for the Adobe media account, with Minsun Collier responsible for the APAC region, based in Sydney, and Matthew Mills taking on the Japan remit, based in Tokyo.
The agency won Adobe’s international media account across EMEA, APAC and Japan in March 2023 following an extensive review, and will jointly operate a global centre to service the account.
Jane Lin-Baden, Publicis Groupe’s chief executive officer for APAC, said Adobe has a strong vision for fuelling growth in this region and we’re building a bespoke team to support this.
"Led by Minsun Collier, a true media evangelist who helps businesses to navigate the changing media landscape and set them up for success, we are thrilled to be welcoming Adobe to our portfolio of flagship brands in APAC," Lin-Baden said.
Gareth Mulryan, Publicis Groupe’s chief executive officer for Japan, said with Mills' entrepreneurial spirit he has the smarts and curiosity Publicis needs to lead Adobe in its second largest global market, Japan.
"He’ll work closely with Publicis global on all levels to help drive growth in a key market. It’s an exciting time for Adobe in Japan and we’re honored to be part of their journey here," Mulryan said.
Collier is an established senior leader, client consultant and media specialist. Prior Collier has worked in media agencies in key roles including national head of digital and national head of data and technology acceleration.
Mills is an experienced media planning and investment professional. Prior Mills has held positions in media agencies across Japan, Australia, and the UK.
Collier said he is thrilled to be leading one of the most trusted brands and innovative organisations in the world.
"The opportunity to lead an incredibly talented group of people, collaborate with the brilliant marketing minds at Adobe and find new and compelling ways to tell the brand’s story across the region is truly special," Collier said.
Mills said she is thrilled to join the Publicis team in partnering with Adobe at a key stage in their growth story.
"I can’t wait to apply our industry first growth plan, integrating media, content, technology and advanced analytics to accelerate customer growth for the business," Mills said.
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