La Fondation Publicis has launched the latest initiative from the Working with Cancer Pledge: Screening Time Off, an awareness campaign rallying companies to encourage their employees to take the time to get necessary cancer screenings.
The program is supported by Accor, AXA, HPE, L'Oreal, MSD, Nestle, Pfizer, Sanofi and UBS.
The Working with Cancer Pledge, launched two years ago, has united more than 2,500 companies to erase the stigma of cancer in the workplace and building recovery-forward cultures for more than 35 million employees.
Screening Time Off takes this commitment further, enlisting employers to increase screening compliance across their organizations to make a greater impact.
Nearly half of all cancer deaths are preventable. Caught early, many common cancers have survival rates well over 90%. But too many people delay or skip cancer screenings due to work.
In the US, 7 in 10 people say they are behind on one or more screenings, and 25% of the working population don’t use the paid time or workplace benefits made available by their companies for those checkups.
Publicis has calculated that up to 100,000 American lives could be saved annually through raised awareness and lifted screening compliance as a result of the program.
Screening Time Off provides tangible tools and resources empowering companies to flexibly address common barriers that their employees experience in identifying existing policies and benefits.
Pledging companies are taking the steps to encourage employees to use time off with resources spanning multi-media communication assets, activation guides, FAQs, outreach templates, customizable films and more.
After receiving messaging about the benefits of early detection, over 70% of people say they are more likely to schedule their next screening.
La Fondation Publicis is joined in this mission by actor and breast cancer advocate Jenna Fischer, who is lending her voice to tangibly address the critical need for employers to create accessible pathways for employees to prioritize preventive care.
Fischer, who has been vocal about her own early detection and treatment of stage 1 triple-positive breast cancer, stars in the campaign film launched in correlation to World Cancer Day 2025.
Publicis Groupe CEO Arthur Sadoun said by encouraging employees to take time for cancer screenings, the campaign is saving lives by ensuring that early detection doesn’t take a back seat to work.
"It’s a crucial step in our commitment to building healthier, recovery-forward workforces globally," Sadoun said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.