Publicis Groupe is bringing its sustainability consultancy Salterbaxter to Australia.
Salterbaxter offers solutions to help organisations in Australia turn their sustainability promises into progress and has been operating globally from a UK-base for 25 years.
The company offers end-to-end sustainability consultancy services, from materiality assessments, ambition modelling, goal-setting and strategy development, to implementation roadmaps, creative activations, communications and reporting.
Michael Rebelo, CEO of Publicis Groupe ANZ, said, “There is a real sense of urgency to act on sustainability in Australia because we’re playing catch up. We're living with the effect of inaction on climate change and inequality all around us.
“I'm excited about the opportunity to help organisations drive meaningful progress and accelerate their sustainability journey.
"Although ANZ businesses are investing heavily in sustainability strategies, if they don’t bring credibility and creativity together from the outset, they won’t create the level of engagement needed to drive action, deliver on their targets and build reputation and revenue. That's why it's important to have Salterbaxter in market."
The Salterbaxter Australia in-market team will be led by Skye Lambley, who is responsible for Publicis Groupe’s ANZ Influencing offering (which includes Herd MSL).
The local team - including Stuart Wragg, Karen Dunnicliff and business transformation consultant, Rebecca Zemunik - will work closely with the global Salterbaxter advisory team through the Centre of Excellence and Salterbaxter’s global managing director, Kathleen Enright, to deliver best-in-class work.
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