Publicis Media’s Mediavest | Spark has globally rebranded as Spark Foundry. Mediavest had been used by the network for 18 years.
In announcing the new name, Publicis said ‘Spark Foundry’ reflects: “the bold energy of a startup spirit with a powerhouse soul -- the company’s foundational vision that blends an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media”.
Mediavest merged with Spark in March 2016 as part of a global restrucutre that also saw Optimeda and Blue 449 (Match Media in Australia) unite and become Blue 449.
Since the merger, Mediavest | Spark has picked up Diageo, Citibank and Kraft Heinz in Australia. Globally, the agency has picked up BEL Groupe.
“We are thrilled with the evolution of the Mediavest brand to Spark Foundry, as it is more reflective of who we are today and will no doubt give us a platform to accelerate this further,” Spark Foundry Australia CEO Sue Squillace said.
“We have grown rapidly in this market by embracing these entrepreneurial principles and creating bespoke agency models and partnerships for clients that go beyond traditional media and investment.”
Spark Foundry has 3,500 staff worldwide.
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