Publicis Groupe has acquired all of Publicis Sapient AI Labs, a joint venture launched in 2020 between Publicis Sapient, Elder Research and Tquila.
AI Labs will fully become part of Publicis Sapient, Publicis’s digital business transformation company.
The acquisition will further strengthen Publicis Sapient’s data & AI capabilities and enable the company to develop innovative solutions across industries for a wide range of applications, such as generative AI, natural language processing (NLP), computer vision and autonomous systems.
The terms of the deal were not disclosed.
The move is part of an industry-wide push to use AI in advertising.
“The acquisition of Publicis Sapient AI Labs reinforces our continued investment in innovation, as well as our commitment to staying ahead of the AI curve,” says Publicis CEO Arthur Sadoun.
“Through its bolstered digital business transformation services, Publicis Sapient will help clients identify critical challenges and issues that AI and data science can solve to deliver world-class innovation.”
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