Arthur Sadoun.
Publicis Groupe claimed the title of the “largest” advertising group in the world after posting organic growth of 6.3% in the December quarter.
This translated to full year growth of 5.8% with revenue of €16.03 billion.
The France-based group is confident of continued outperformance in 2025, forecasting organic growth of 4% to 5%, outpacing rivals.
“Thanks to a very strong Q4, Publicis became the largest advertising company in the world in 2024,” said CEO Arthur Sadoun.
He didn’t name the global group Publicis overtook but he has previously named the UK-based WPP.
The title is expected to be short-lived, overtaken later this year with the Omnicom takeover of IPG.
Sadoun at Publicis said the company was ending the year in the number one position across the board, growing three times faster than holding company peers, and five times faster than IT consultancies.
“We delivered industry-high financial ratios while stepping up the pace of our investments in AI and talent,” he said. “Once again, we topped the charts in new business rankings.
“But even more importantly, we are accelerating on our status as a Category of One thanks to our unmatched first-party data capabilities, our connected media ecosystem, our creative firepower, and our 25,000 engineers, brought together through the Power of One.
“This makes us confident in significantly outperforming the industry in 2025 for the sixth year in a row.”
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