Publicis Groupe and TikTok announced a global partnership to help brands tap into emerging shopping trends on the social media platform.
Clients will be chosen to participate in TikTok's first Community Commerce Sprint, a bespoke incubator program to prepare brands for impactful commerce campaigns for TikTok.
Participants in the first-of-its-kind program will receive access to cross-functional support and coaching on Community Commerce best practices from dedicated TikTok teams.
The collaboration will also focus on identifying shopping trends and understanding what inspires consumers to share and purchase products on the TikTok platform.
"TikTok charged into the world of entertainment virtually overnight, but its role in evolving consumer shopping patterns, and creating instant groundswell, is what’s caught our attention,” says Helen Lin, Chief Digital Officer, Publicis Groupe.
Khartoon Weiss, Head of Global Agency and Accounts, TikTok: “Incredible opportunities exist at the intersection of content and commerce, especially when endorsed with a sense of community and authenticity that grows organically on TikTok.
"We are thrilled to partner with TikTok to lead the charge in Community Commerce, bringing a unique suite of capabilities to Publicis clients around the globe.
"As we've seen time and time again, the TikTok community has an incomparable ability to make products go viral - and sell out - almost instantaneously.
"By partnering with a global force in commerce and media like Publicis Groupe, we're co-creating resources for brands that will help them better understand and take advantage of the incredible momentum around commerce that's been building on TikTok." -
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