Public AI, a generative AI technology company, has launched its flagship ad-creation platform in Australia.
The platform enables marketers to re-imagine their ad strategies from ideation to production, allowing for efficiency, personalisation, and effectiveness of programmatic display campaigns.
Brand creators can use a Chat GPT-style prompt to build an array of visual experiences that explore current or uncharted brand territories and strategies. The platform features proprietary algorithms that optimise ads for the best visuals, copy, size, or product mix, while matching the best-performing variations with the unique signature of each impression.
The platform is looking to redefine the boundaries of creative exploration in display advertising by empowering brands to exponentially grow the possibilities of creative ideation, anchored in a dedication to fine-crafted interactive experiences. The technology is designed to pinpoint angles and concepts that brands may not have considered otherwise.
Adam O’Neill, Australia country director at Public AI, said the company is committed to helping accelerate visual brand storytelling at a time when mobile dominates our attention and touch interactions.
“Public AI will be a game-changer for Australia’s publishing, advertising and marketing industries, addressing the need for personalisation, quality and quantity of messages that audiences are now looking for in a way that’s never been done before,” he said.
“Conventionally, iterative experimentation - pivotal in shaping user experiences for technology pioneers like Google and Meta - have been out of reach for marketers. Constraints in resources, technological prowess, and the complex orchestration of even a single experiment rendered this approach inaccessible outside of these walled ecosystems.”
Mihai Fanache, CEO at Public AI, said as the name suggests, the platform features extensive data and analytics, enabling media buyers to accurately predict performance across a number of digital formats.
"Creative and context are ultimately the key differentiators in an industry overwhelmed with data and personalisation,” said Fanache.
Currently operating under an invite-only model, the company works closely with select brands, agencies, and media owners. These partners benefit from the platform's commercial solutions and advanced trading capabilities, all while maintaining the highest standards of design, brand safety, privacy and data protection.
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