Psembi Kinstan becomes DDB Melbourne's chief creative officer

By AdNews | 12 November 2024
 

DDB Group Melbourne has promoted group executive creative director Psembi Kinstan to the newly created position of chief creative officer.

Kinstan joined DDB Melbourne in 2021, helping grow the agency's headcount to over 100, following client wins including Coles, Asahi CUB, Acciona, Movember, Mr Chen’s, Dabble, Funlabs, Agrifutures, Made by Dyslexia and Our Watch.

Creatively, his has worked on DDB campaigns such as ‘The Creative Index’ for Jarden and the NGV, Coles ‘Great Lengths for Quality’, Movember ‘Mancestry’ and ‘The Mo is Calling’, Stay Kind’s ‘Kind Royale’, Porsche ‘Taycan Arcade’, ‘Vodka Cruiser’s ‘Cannoisseurs’ and ‘Hex your ex’.

DDB Melbourne Group CEO Mike Napolitano said Kinstan is a world class leader who has helped reaffirm DDB Group Melbourne on the global stage.

"He and I share a common view of what a modern creative business should have - an unfair share of the best talent in market, world class thinking that is commercially powerful, and a way of working that generates fun," Napolitano said.

“For the last three years he has gone to work helping to make DDB exactly that. He is universally loved and respected by our team, clients and the broader industry and I couldn't be prouder to call him a mate and my creative partner.

"This is a very exciting announcement for Psembi and DDB and I can't wait to see him take it to the next level.”

DDB Melbourne head of strategy Matt Pearce said Kinstan's focus on delivering the best creative work and best agency experience is unquestionable, and effective.

"The team admires him, our partners trust him, and every brief, campaign or working week is made better thanks to his leadership," Pearce said.

"He’s been an incredible partner in shaping the DDB Melbourne proposition for the past three years, and I’m thrilled for him. ‘Bout time.”

Kinstan said he is incredibly proud of what the agency is building at DDB Melbourne.

"We are producing work on a global scale that still feels uniquely boutique, and that values craft and building distinctive brand worlds - and we're just getting started," Kinstan said.

"This is really just the beginning of the DDB Melbourne agency journey - we have a huge appetite and ambition, and I can't wait to see where it goes."

His promotion is effective immediately.

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