Prophet names Matthew Winter head of engineering

By AdNews | 26 November 2024
 

Matthew Winter.

Predictive intelligence platform Prophet has hired Matthew Winter as head of engineering.

Winter joins the business from Google Cloud, where he was principal architect, responsible for driving and delivering data transformation and machine learning operations for Google Cloud’s enterprise customers.

Winter will be responsible for optimising Prophet’s existing data ingestion product and will enable the Prophet’s customers to provide their organisational DNA for cloning with ease, security and scale.

The Melbourne-based business launched in Australia earlier this year, with ambitions to solve the $1 trillion pit in marketing and advertising budgets.

Winter said he has worked in Australia’s technology field for more than 15 years, so has had a front-row seat to some of the nation’s most innovative technical solutions, and Prophet’s offering is truly next level.

“Prophet has engineered a unique way to tackle the increasingly complex marketing landscape, using advanced mathematics and predictive intelligence," he said.

"It’s forward-thinking and highly sophisticated – it’s a fantastic space to work in for someone who thrives on transformative, revolutionary technology.” 

Prophet CEO and co-founder Jordan Taylor-Bartels said Winter’s skill set will be harnessed to focus on the critical technology behind Prophet’s CMM platform.

“Matt’s expertise in data engineering and solution architecture will enable us to ingest critical organisational DNA, that is their data, into Prophet with world-class speed and precision, ” he said.

“Matt has a unique understanding of what Prophet needs as we continue to rapidly grow. He is well-versed in both the technical side of scale-up culture, but also how to work with customers to drive results. Matt is a firm believer in the power of innovative technology to solve real-world problems and a strong advocate for the Prophet proposition."

Prophet is the brainchild of Taylor-Bartels and former Ogilvy and VMLY&R Commerce CEO Sean Taylor. The company’s development team includes talent from organisations including NASA, SpaceX, Linktree, WPP, Dentsu and Deloitte.

Prophet also recently appointed Hamish Mogan as its first COO, joining from Meta, where he headed marketing science for retail and e-commerce across ANZ.

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