Adtech startup Cake.Shop has launched to provide brands and agencies with programmatic ad buying services.
The company is founded by former AdLudio and Mindshare Australia programmatic executive Luke Hills, and former Azerion JAPAC MD Georgia Woodburne.
Cake.Shop aims to give agencies and brands a solution to help them tackle easy access to programmatic advertising, creative and measurement.
The company said it is focused on disrupting the media buying process via a four-pronged approach, including attention-grabbing ads, sustainable marketing and technology ownership.
Hills said that traditional managed service options are not working and agencies and brands need control over their technology choices and must work transparently with their partners.
“Cake.Shop is designed to lower the barrier to entry, providing market-leading solutions that enable agencies to deliver world-class services to their clients,” Hills said.
“By stepping into the gap left by larger technology companies, Cake.Shop offers a local and global, client-focused alternative for businesses.
“With significant headwinds in marketing through privacy, compliance and sustainability we believe legacy solutions in the market will struggle to meet the demands of local businesses. We're here to help companies navigate these pressures with solutions which compliment our sustainable vision.”
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