Sydney, PRIMAL Storytelling, a new kind of agency, has partnered with Australian technologists, Curiious, to offer clients engaging virtual experiences, through Curiious’s communication platform for learning, meeting and collaboration.
The partnership will offer clients the potential to utilise a turnkey communications solution: the customisable, immersive environments provided by Curiious, filled with engaging content and messaging from PRIMAL.
Clients can populate their virtual space with content stored on their own secure servers, enabling those in data sensitive industries to retain full authentication and security protocols while fully engaging their most important audiences.
Curiious’s customisable communications platform allows brands to invite guests into an immersive virtual activity space filled with their own content, enabling attendees to engage in live chats and seminars, videos and other supporting resources.
Unlike a webinar, where it is difficult to gauge audience attention, every user behaviour throughout Curiious’s immersive environments are tracked, providing administrators with unprecedented insight.
This enables organisations to test content over time, imparting the most efficacious and well-understood materials to enable engaging experiences to remember.
By providing parity of access across every geography, users share experiences with others around the globe.
PRIMAL Storytelling founder, Kurt McGuiness, said he was thrilled to be offering Curiious’s platform to its current and future clients.
“Having worked in the experiential space for many years myself, and witnessed the quantum leaps being made in virtual environments – partnering with Curiious is a natural step for PRIMAL, and a way to build on our client offering as a virtually-led storytelling business,” said McGuiness.
Curiious CEO, Michelle Schuberg, said she was happy to be working with PRIMAL, a business that shares many of the same philosophies.
“PRIMAL is fast emerging as a leader in the storytelling space, and its channel agnostic approach to reaching audiences makes it a logical partner for us,” Schuberg said.
“While in-person events can be a once-in-a-lifetime experience for an attendee, the reality is that many will still miss out. Curiious’s platform allows brands to host live activities with a global audience in real-time, but perhaps more importantly, they can also offer a similar experience to guests at a time convenient to them."
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