Priceline Pharmacy has launched its ‘Glad You Asked’ Spring campaign via creative agency Whippet.
The campaign features advice from Priceline pharmacists and beauty advisors, who want customers to know they can come to them for information they can count on.
Priceline Pharmacy’s fully integrated campaign will launch with a national radio campaign featuring Priceline Pharmacy ambassador Chrissie Swan. The campaign will be amplified via a double page spread in Body & Soul, plus a six-week burst of social media activity running across Instagram, Facebook and TikTok.
Priceline hair & makeup director Sarah Laidlaw and Priceline health expert Dr Preeya Alexander, along with Priceline pharmacists and Beauty Advisors, will answer the most popular customer questions via Instagram stories and social posts each week of the campaign.
To support the campaign, Priceline Pharmacy has conducted a national survey with its extensive network of pharmacists and beauty advisors across its 470 stores, to discover the top 100 questions they get asked and shine a spotlight on the answers.
Priceline Pharmacy has 1,400 pharmacists and 500 beauty advisors across its network, who undertake ongoing training in their respective fields of expertise.
Priceline Pharmacy’s head of marketing Gabrielle Tully said: “We want our customers to feel empowered to come in and ask those health and beauty questions they may not have always felt comfortable asking. Whether it’s how to find the perfect foundation shade, tips to beat allergies fast or finding the right supplements for gut health, no question is too big, too small, or too embarrassing for our team.”
Priceline will bring the campaign to life with a pop-up activation at Pacific Fair Shopping Centre on the Gold Coast between September 8-11, featuring free makeup, skincare, nailcare and health experiences. A national consumer competition will also support the campaign, running from August 25-October 5.
Credits
Gabrielle Tully –Head of Marketing
Grace Eadie – Senior Manager, Brand & Media
Brooke Thomas – Marketing Manager, Brand & Media
Creative Agency – Whippet
Creative Director – Tod O’Reilly
Senior Art Director – Rebecca Williams
Senior Account Director – Sam Douglas
Media Agency – PhD Melbourne
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.