Wesfarmers health retailer Priceline Pharmacy has unveiled a new visual identity, in partnership with strategic and design agency Houston Group.
The new brand positioning, the heart of health and beauty, celebrates Priceline Pharmacy’s combination of health and beauty experience which is underpinned by value.
Now the Priceline Pharmacy brand promises to make customers feel great from the inside out and the outside in.
The refresh modernises elements of the current brand – the pink colour, graphic language and is spearheaded by a new logo featuring a stylised ‘heart and cross’, with the green cross synonymous with pharmacy as a community health hub.
Houston Group CEO founder Stuart O’Brien said Priceline has been a major player in the Australian pharmacy market for decades.
"It’s been an exciting process to leverage their strong heritage and evolve their positioning and brand assets to ensure continued future success,” O’Brien said.
Wesfarmers Health’s head of retail marketing Corrina Brazel said this rejuvenation of the brand reflects Priceline's position as a leading health and beauty retailer with new and exclusive products and exceptional Pharmacist-led services.
“Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price point – that Priceline Pharmacy does," Brazel said.
“Priceline is known for its network of 1400 Pharmacists and we also have Beauty Advisors in every store who are highly trained and skilled, so customers are given a high level of service."
Priceline Pharmacy recently announced new product brands launching including Bubble, Innisfree, Yours Only and many other range and product extensions.
Credits
Houston Group
Stuart O’Brien – Founder and CEO
Cara Meade – Executive Strategy Director
Alex Toohey – Executive Creative Director
Kyle De Raedt – Group Account Director
Michelle Teh – Design Director
Hamish McRae – Designer
Priceline Pharmacy
Corrina Brazel – Head of Retail Marketing
Sophie Harris – Senior Manager - Brand
Grace Eadie – Senior Manager, Marketing
Brooke Thomas – Marketing Manager, Campaigns
Paige Skelley – Brand Manager
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