A Honda 'Genuine Parts' campaign by Leo Burnett Melbourne is the sole Australia finalist in the Press Lions shortlist.
The campaign, which draws a parallel between the introduction of foreign species and the act of introducing a foreign part into the mechanical environment of a Honda, and has had three entries shortlisted in the copy writing categories.
It will be up against other big campaigns including Adam&Eve DDB London for its Harvey Nichols Christmas campaign and Colenso BBDO Auckland's 'Almost Perfect' campaign for Volkswagen New Zealand.
See the full shortlist here.
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