POLY, the creative and innovation hub from oOh!media, has created a special build OOH spectacular celebrating the return of the 2022 Toyota AFL Final Series to Melbourne.
After two years of disruption the AFL wanted to reclaim September and restore the excitement and anticipation of the 2022 Toyota AFL Final Series which culminates with the Grand Final at the MCG on September 24.
Using oOh!’s iconic site on Punt Road, next to the MCG, POLY created a bespoke OOH execution that tells the story of the 2022 Toyota AFL Final Series by driving ongoing interest and intrigue for footy fans.
The flags of each of the eight finalists have been attached to the Punt Road spectacular site and every Monday the flags of the losing teams will be removed, with the winning flags repositioned, revealing a section of the billboard. On Monday September 19 the message on the billboard will be revealed in full, with the two grand finalists’ flags sitting either side of the message.
Neil Ackland, chief content, marketing and creative officer, oOh! and CEO of POLY said: “After two years of finals being played in other states, the 2022 Toyota AFL Final Series has returned to its spiritual home in Melbourne. To mark the return, the AFL wanted to make a statement that finals footy is back.
“The POLY team worked closely with the AFL to bring the concept to life, while navigating a number of logistical challenges. The result is a bespoke and dynamic creative spectacular that will capture the imagination of Melburnians and bring value back to the fans.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.