Amplify, the global creative agency specialising in experience and culture, partnered with client Polestar to launch the new Polestar 3 electric SUV at an exclusive, one-day event in Sydney.
Held in Bar M, a historic and renovated former tyre factory in Darlinghurst, the event embodied the minimalist Scandinavian design aesthetic that is synonymous with Polestar, and showcased Polestar 3 to media, customers, and partners.
Jonathan Williams, head of marketing at Polestar, said building an event experience that embodies Scandinavian minimalism requires a space with raw character, but also production with the highest attention to detail.
'Amplify executed both with precision, creating the perfect platform to showcase Polestar 3 and give our guests an insight into Polestar’s transition to a sustainable luxury brand," he said.
Tim Baggott, ECD at Amplify, said the agency is delighted to continue its partnership with Polestar with the launch of the Polestar 3.
"Having the opportunity to bring to life the world of a design-led brand, dedicated to its sustainability mission is our definition of luxury," said Baggott.
Sustainability was considered across all aspects of the design of the event, with Amplify also reporting on its environmental impact.
Credits:
Client: Polestar
Head of Marketing: Jonathan Willimas
Head of PR & Communications: Laurissa Mirabelli
Agency: Amplify
Managing Partner: Gareth Davies
Creative Director: Tim Baggott
Associate Creative Director: Sabrina Khong
Executive Producer: Aaron Bilham
Associate Producer: Josephine Wyburn
Business Director: Nina Sers
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