Jessica Cluff
Independent creative agency Emotive has appointed Jessica Cluff to the newly created role of head of earned creative.
Cluff has expertise across PR, social, talent and partnerships most recently as CD of POEM and One Green Bean, last year she led Uber Carshare campaign fronted by Formula One driver Valtteri Bottas.
Cluff will work alongside group creative director Darren Wright and the strategy and creative teams, embedding earned thinking at every stage of the process.
Wright said having great ideas is one thing, knowing how they come to life in the world and engage people beyond advertising is another.
"Jess can do it all. Having her knowledge and experience join a creative department full of different shaped thinkers is going to make for an exciting time here at Emotive," Wright said.
Cluff said she has always loved Emotive’s purpose - to create ideas that change how people feel.
"But to do that, you have to get their attention first. People actively ignore most of what we do. You need more than a beautifully executed film or a clever line to reach them," Cluff said.
"Emotive has ambitious clients and a proven track record of getting people talking - I can’t wait to join them.”
Cluff will also collaborate closely with the leads of Emotive’s fame-driving specialisms, spanning social, talent, PR, partnerships, and brand experience.
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