Tom Manning.
Independent Poem has appointed Tom Manning to lead its creative outputs, replacing Jessica Cluff.
Manning returns to fulltime agency life as Poem’s creative director, having spent a year freelancing for a variety of PR and advertising agencies.
He is a former national creative director at Havas Red.
Jess Cluff will be taking some time off before announcing her next move.
Katie Raleigh will be taking on the role of managing director to lead the agency through its next stage of growth.
Co-founder Rob Lowe will refocus as CEO on the agency evolution and industry lead.
'We’re at an inflection point in Poem’s trajectory and I’m very proud and excited to have such a strong, dynamic and passionate team to take us to the next stage," said Lowe.
"I have every faith in Katie’s leadership and Tom’s belief in attention-seeking creative, to maximise the opportunity and further our vision to be the most effective earned-first creative comms agency.”
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