Independent communications agency Poem has appointed Alex Sol Watts to lead strategy and social for the business.
Watts has led local and global transformation for brands including Skittles, Wotif, Coca Cola and American Express, and won a Grand Effie for his work on McDonald’s and Gold Lions and Webbys for Tiger Beer and KFC.
Watts joins Poem following a period working as a consulting strategist and advisor to a number of Australian businesses, from blue chip to start up.
Prior to his recent stint freelancing, he was a partner at Bullfrog and former head of social for DDB, and Ogilvy.
“Lots of agencies talk about differently shaped work but at Poem, they’re actually making it happen. A proper obsession with effectiveness matched with endless enthusiasm for approaching things in a meaningfully different way," Watts said.
"It’s a real treat to be part of, and to help define the next generation of Australian commercial creativity.”
Poem co-founder and MD Rob Lowe said the future of commercial communications is about having a deep understanding of the humans you’re talking to, and the cultures they’re part of.
"I’m thrilled to have Alex properly embedded into the team to keep elevating our strategic and social practice and further our vision to be the leader in earned-first effectiveness.”
Poem managing partner Katie Raleigh said the agency has been searching for the right skillset to join its leadership team in this particular role for some time and Watts was an obvious choice.
"He brings a unique perspective on the future of comms and huge experience in the industry - in social and beyond. Alex is already playing a key role in helping us define the future of creative communications that merge both social and PR thinking for greater effectiveness.”
Watts joins the business to support a team across strategy, social, content and creative, which includes the recent appointment of Jess Cluff as creative director and promotion of Rhania Farah to GM.
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