
Triton Digital's Podcast Ranker for November 2024 has been released, with Casefile True Crime taking over as number one in both the Top 100 Ranker and Top 100 All-Australian Ranker.
The show slightly pipped Hamish & Andy in monthly listeners, with 879,550 for the true crime podcast and 868,685 for the comedy duo.
Casefile True Crime also tallied over 2.1 million monthly downloads.
The ABC'S ABC News Top Stories remained in third with 750,742 monthly listeners.
Mamamia Out Loud and Shameless swapped spots once again from October's ranker, with the former now sitting at fourth with with 603,870 monthly listeners (and over 1.7 million monthly downloads) and the latter dropping to fifth with 517,431 monthly listeners.
News Corp Australia's Bronwyn rose six spots from last month's Ranker to finish in the top 10 - the 391,513 monthly listeners good enough to claim the number eight spot.
ARN/iHeartMedia, LiSTNR (SCA) and the Australian Broadcasting Corporation (ABC) remained at first, second and third in the Top Publishers rankings. ARN/iHeartMedia led the way in monthly listeners with 4,474,809 to go along with over 13.5 million monthly downloads, while the ABC totalled 21,246,674 monthly downloads, the highest for November.
SCA's executive head of LiSTNR audience and growth, Grant Tothill, said as Australia’s number 1 podcast sales representation network, LiSTNR continues to deliver audience growth, which in turn is driving the overall growth of the Australian podcast marketplace.
"LiSTNR’s premium AdTech Hub continues to provide clients with more effective advertising campaigns that exceed ROI expectations,” he said.
“To see growth across both our owned and operated titles, together with global titles through our international partners such as SiriusXM and Wondery, supports our ongoing focus in building Australia’s strongest podcast network in both audience reach and monetisation.”
ARN’s head of digital audio, Corey Layton, said achieving 55 consecutive months as Australia’s #1 podcast publisher is a testament to iHeart’s ability to deliver exceptional, genre-defining content that resonates with listeners nationwide.
"The surge in interest for news-related content highlights the growing role podcasts play in shaping conversations at home and abroad," he said.
"As we prepare to welcome incredible titles like the BBC podcast slate in 2025, we’re excited to continue setting new benchmarks for podcasting excellence.”
SCA's executive head of LiSTNR audience and growth, Grant Tothill, said it’s great to see the gap between audience and monetisation starting to narrow.
"With 70% of podcast advertising now involving some form of AdTech, LiSTNR is well positioned to continue to drive the commercial podcast marketplace," he said.
“Creating premium podcasts with our talented creators has always been a part of our DNA. It’s great to see audience growth month on month with some of our titles and for others to retain their audiences, helping us to continue to be the number one podcast sales network in Australia."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.