Henrik Isaksson.
The independent podcast company Acast has posted its first year of profitability, revealing in its financial results net sales growth of 19% in 2024.
Since launching locally in 2017, Acast has paid out $44.9m to podcast creators in Australia and New Zealand.
“Podcast advertising is growing and is now firmly cemented as a go-to choice for many Australian brands,” said Henrik Isaksson, regional managing director of Acast AU/NZ.
“Being able to share revenue numbers like these - in what has been a pretty tough couple of years in the Australian advertising market - proves that you can launch a podcast independently and thrive whilst doing so.
“What is even more exciting is the return on investment that advertisers and brands are seeing when utilising the medium correctly.
“One of the main drivers of growth has been our ability to move with market demand and expand our omnichannel capabilities by delivering campaigns that span audio, video, social and more.”
Acast has also continued its focus on expanding its Creator Network in New Zealand, with recent additions including the #1 long-form interview podcast, Between Two Beers, and Frances Cook’s newly launched financial show Making Cents with Frances Cook.
Hosted by Steve Holloway and Seamus Marten, Between Two Beers boasts more than four million total downloads and features in-depth conversations with New Zealand’s biggest stars across the fields of sport, business and entertainment.
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