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The latest top 100 podcast ranker shows total downloads of shows by participating publishers at 48 million for April 2021, up from 50 million the previous month.
News:
Nova Entertainment launches podcast network
The launch of The Nova Entertainment Podcast Network (NEPN) with more than 350 podcasts. Rachel Corbett, NOVA’s head of podcasts and digital content: "With NEPN, I think we’ve got the balance right. A diverse line-up of listener-first content, hosted by authentic talent who have a genuine passion for their audience and an appetite to work with brands, as well as the right expertise behind the scenes to make that happen.”
SCA's next round of senior appointments for its digital audio strategy
SCA has announced three senior appointments on the back of a new sales leadership structure for digital audio, following the launch of LiSTNR. Earlier this month, SCA announced that Kim Norman would take the role of head of commercial, podcast and partnerships. She will be responsible for managing the commercial relationship between LiSTNR Original Podcasts and sales.
In the latest, John Musgrove moves to the new role of head of research and measurement. Abi Wallis is the new position of head of sales insights and campaign strategy. Jasmine Beech becomes client insights and effectiveness director.
The secrets of a successful podcast
Rachel Corbett and Kane Reiken, the creative partners behind the new Nova Entertainment Podcast Network (NEPN), know what makes a good podcast. Corbett, last year appointed NOVA’s head of podcasts and digital content, says one of the mistakes a lot of people make is that they don't really think about whether people will want to listen to the content.
Ad-free podcast options the 'logical' next step?
Creating ad-free, subscription-based options for podcasts is the next “logical” step as the sector continues to explode, says Future Women founder Helen McCabe. The female-focused subscription platform was launched in 2017 by Nine and produces a range of podcasts including Drive, made in partnership with Uber Eats and Next Generation Innovators, made in partnership with AusIndustry Entrepreneurs. McCabe, speaking at Nine’s The Big Ideas Store, says the site has been partially “dragged” into the podcasting space by brands due to their increasing popularity among consumers. According to Nine research, Australians doubled the amount of time they listened to podcasts in 2020.
Adam Schwab From Zero podcast on why some businesses thrive and others fail
Australian entrepreneur Adam Schwab dives deep into the world of business founders to find out why some businesses thrive and others fail. In the LiSTNR original podcast series, From Zero, guests include Yoobi co-founder Ido Leffler, Smiling Mind co-founder Jane Martino, Kogan co-founder, CFO and COO David Shafer and Carsales.com founder Greg Roebuck. Schwab brings his own experience to understanding the challenges faced by start-ups. He is the co-founder and CEO of Luxury Escapes, one of the world’s fastest growing online travel businesses, turning over almost half a billion dollars.
Queerstories podcast joins Acast
Queerstories, a podcast exploring LGBTQI+ culture and creativity, has joined the Acast Creator network. The podcast is part of a national storytelling project by Maeve Marsden and will now be hosted and distributed by the podcast company.
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