Pluto TV, a free streaming television service, announced the launch of more than 50 FAST channels with a dedicated branded area on Paramount ANZ’s digital platform 10 Play.
Beginning August 31, the curated experience from Pluto TV will be available to audiences in the market through a selection of Pluto TV channels across every genre, including channels such as South Park, new and exclusive MTV and Nickelodeon channels, such as MTV Reality, MTV The Shores, Nick Classics and Nick Toons, in addition to titles such as I Love Lucy, Happy Days, Dynasty, and more.
Olivier Jollet, EVP and international GM for Pluto TV, said these 50 Pluto TV channels represent the first step to engage with Australian audiences and PLUTO is happy to mark this milestone by partnering with 10 Play.
“As pioneers in the FAST industry, we are bringing a new and unique user experience through curated channels dedicated to this market," said Jollet.
"Our mix of local and international content which matches the needs of our local audiences is what makes Pluto TV so valuable for viewers, clients, and partners across the world."
Jarrod Villani, EVP and chief operating and commercial officer and regional lead, Paramount Australia & New Zealand (ANZ), said it is excited to give consumers a sneak peek of the ultimate lean-back experience provided by Pluto TV.
"We cannot wait to offer to our Australian viewers dedicated and curated content for every generation and taste featuring cult classics and global smash hit TV series to entertain devotees and lure new fans," he said.
“This announcement builds on 10 Play’s success in 2023 – the biggest year ever for the platform with minutes viewed up 21% on 2022. It gives 10 Play a unique and strong point of difference in the Australian market that will build on nearly a decade of insights gathered from delivering alternate viewing experiences.”
The Pluto TV FAST channels will be available on August 31 via a new dedicated Pluto TV branded area and consumer experience on 10 Play, with more content and channels to be announced closer to the launch.
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