It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Transport for NSW
Transport for NSW has opened a tender for a 12-month behaviour change campaign. The state transport authority says it is looking for services to design a campaign that will encourage "active transport behaviour" such as walking and cycling to coincide with the development of pop-up cycleways in Sydney. An online briefing session was held July 9 for registered bidders. A spokesperson from Transport for NSW confirmed the tender was still open.
Open Colleges
Open Colleges has appointed The Monkeys, part of Accenture Interactive, as its lead creative agency. The tertiary institution has partnered with The Monkeys to reinvigorate its legacy brand. The Monkeys' first piece of work for Open Colleges is a brand campaign Everything Could Happen. The campaign celebrates Open Colleges’ 125 years in education and challenges Australians to turn their potential into reality, showing anything is possible with the right partner in education. It has been released across television, radio and digital channels.
Church & Dwight
Consumer goods company Church & Dwight has appointed independent agency Hyland as its local social management and content agency. The appointment sees the company expand its relationship with the agency which has worked across creative and media already for Church & Dwight brands. The agency will work across the Batiste, Flawless and Nair brands to build strong partnership for the brands' communities.
Princess Polly
Data science-led marketing agency Jaywing has won the SEO account for online fashion retailer Princess Polly in both Australia and the United States, adding to its growing eCommerce portfolio. The Sydney based agency will be managing the retailer's search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, with further plans to expand globally later in the year.
Thedocyard
Australian tech company Thedocyard has selected WPP AUNZ agencies opr, Neo and Hill+Knowlton Strategies to design and execute an international growth marketing campaign. Thedocyard provides a cloud-based deal management platform to specialist deal makers and advisors involved in a wide range of corporate transactions. The campaign will focus on a range of brand and customer activation strategies for Thedocyard targeting key capital markets including Sydney, Melbourne, London, Hong Kong and Singapore. It comprises integrated strategy and branding, earned media relations, content and creative production, media investment management and campaign execution.
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