AdNews wraps up the biggest pitch news and wins from the fortnight.
TBWA 'frontrunner' in Defence Force recruitment pitch
Omnicom agency TBWA is now the frontrunner to win Defence Force recruitment creative account, insiders said.
Sources said a decision was expected soon but that TBWA was ahead.
Applications for Australia's largest creative account opened in February this year, as part of a mandatory review as the current arrangement expires March 2025.
The shortlist included incumbent VML, dentsu, TBWA and M&C Saatchi.
Moving an account of this size is a huge drain on resources, but insiders told AdNews last year the client was looking for a change.
How Omnicom won the biggest media pitch
Omnicom CEO John Wren has revealed the ammunition behind last month's Amazon win, said to be the world’s biggest media account.
“It was a complicated, long process because they were very thorough in what they did, and we invested a great deal of time and energy demonstrating to them what we could bring to the party,” he told analysts in a briefing.
Melbourne's Transport Accident Commission (TAC) has launched a tender for its lead creative advertising account via a competitive procurement process.
The expression of interest (EOI) opens today and will close October 18 at 2pm.
The TAC is seeking a full-service advertising agency to deliver strategy, creative development and production of road safety campaigns.
The agency must be based in Victoria.
Akcelo appointed by Transport Accident Commission
Brand experience and innovation company Akcelo has been appointed by the Transport Accident Commission (TAC) to deliver a road safety campaign aimed at motorcycle riders, launching at the upcoming 2024 Australian MotoGP.
The engagement will also see Akcelo spearhead a highly targeted, interactive event activation at the MotoGP for riders to reinforce the campaign message and build engagement with the rider community.
Akcelo's brand strategy partner Simon McCrudden said the need to drive behaviour change for Victorian riders and increasing their use of protective clothing is paramount.
Shout Digital wins WeatherBeeta global account
Marketing agency Shout Digital has been appointed to horse and dog accessory brand WeatherBeeta's global contract for digital marketing.
Following a decade of partnering with WeatherBeeta in its local marketing efforts, the new contract will see Shout managing SEO, SEM and social media advertising across Australia, America, the UK, France, Germany and other parts of the EU.
Ryvalmedia wins Openway Food Co media account
Ryvalmedia Melbourne has been appointed the media account for health food business Openway Food Co, whose brand portfolio includes Red Tractor, Table of Plenty and Keep It Cleaner.
The agency was recently engaged in media planning and buying for the launch of Red Tractor’s Aldi x Foodbank initiative.
Match & Wood wins Horizon Power media pitch
WA’s regional energy provider Horizon Power has appointed Match & Wood media agency of record, after a competitive pitch.
Match & Wood is responsible for strategy, planning and buying across all digital and traditional channels.
The first two campaigns under Match & Wood’s remit have just launched, focused on farm safety and decarbonisation.
Envent appoints Motio for network advertising
Place-based media company Motio has been appointed by preeminent wayfinding solutions provider Envent for network advertising across its healthcare and hospital displays and wayfinding installations.
The Envent network includes major healthcare facilities such as Prince of Wales Hospital at Randwick, as well as the Westmead Health Precinct, St George Hospital and other large scale health focussed facilities.
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