AdNews wraps up the biggest pitch news and wins from the past fortnight.
Wavemaker Adelaide retains South Australia government
Wavemaker Adelaide has retained its position on the government of South Australia’s master media scheme following an open tender, extending its 13-year partnership. Wavemaker’s remit includes sole supplier for functional advertising services, media negotiations/reporting, and a place on the panel for brand campaigns. The agency was first appointed to the State’s media account in 2010 as MEC, and has worked on some of the SA Government’s most high-profile campaigns, including the 2022 VALO Adelaide 500 and Santos Tour Down Under.
Carat retains position on South Australia's master media scheme
Carat South Australia, a dentsu company, has also retained its position on the South Australian government’s master media scheme following an open tender. The agency was first appointed to the state’s media account in 2019, and has worked on several campaigns including SA Voice to Parliament with the Department of the Premier and Cabinet.
Entain's Neds and Ladbrokes creative account is open to agency punters
Sports betting and gambling company Entain Group, owner of Neds and Ladbrokes brands, has put its creative account up for grabs. The incumbent The Monkeys, part of Accenture Interactive, has held the account since 2021 and is believed to not be interested in retaining the business.
This is Flow wins Australian Payments Plus
Independent agency This Is Flow has won the Australian Payments Plus account, whom brings together eftpos, BPAY, and NPP Australia into one organisation, and is also responsible for initiatives such as PayID, PayTo, ConnectID, Osko and Beem.
oOh!media wins Woollahra Council contract
oOh!media has won the inaugural long-term contract with Woollahra Council to install and operate a fully digital street furniture network in one of Australia’s most affluent local government areas.
SICKDOGWOLFMAN wins Country Road pitch
Australian fashion and lifestyle brand Country Road has appointed Melbourne independent SICKDOGWOLFMAN creative agency of record after a competitive pitch. The agency will work with Country Road on developing above the line comms, as well as digital, activation, and PR.
Jaywing wins Cashrewards pitch
Australian cashback platform Cashrewards has appointed data, creative and performance marketing agency Jaywing for organic search engine optimisation, content and link acquisition following a three-way pitch.
oOh!media wins Sydney Metro pitch
As part of the agreement, oOh! will install, operate and maintain a newly designed network of full digital and full motion enabled screens across, Australia's biggest public transport project, the Sydney Metro City & Southwest line from 2024.
UM wins global account for Upfield
Plant-based company Upfield, home to brands such as Flora, ProActiv, Blue Band and Country Crock, has appointed IPG Mediabrands' UM as its global media agency of record, following a competitive review.
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