AdNews wraps up the biggest pitch news and wins from the last fortnight.
Publicis wins Spotify global media pitch
Audio streaming platform Spotify has appointed Publicis to service its global media account, AdNews can confirm.
According to sources, this move was predicted as the brand was planning to part ways with its agency of seven years IPG's UM which won the brand's last pitch in 2017.
Spotify later released a statement confirming to AdNews that Publicis' newly created bespoke team, OneVibe, will be servicing the account in Australia as well as globally.
Agencies frustrated at federal government's slimmed media pitch
Media agencies are feeling the pinch of what they see as a tighter submission period for the federal government's master media agency account, AdNews can reveal.
The submission period was opened 35 calendar days before the deadline - published February 8 and closing March 14.
It is understood some agencies have chosen not to participate in the pitch due to the shortened period mixed with the amount of work needed to be done.
M&C Saatchi parts ways with Bega Group
M&C Saatchi and diversified food and drinks company Bega Group have stopped working together, AdNews can reveal.
The creative agency secured the creative account for Bega's Australian milk based beverage brand Dare Iced Coffee in November last year.
Now indie creative agency Thinkerbell has picked up the account, AdNews can confirm.
Dairy Farmers creative account out to pitch
Bega Group is pitching the Dairy Farmers creative account.
The pitching process has just started, a Bega spokesperson confirmed.
Cyclone Creative wins L'Oréal content production pitch
The global beauty and cosmetics giant L'Oréal Paris has appointed Melbourne indie agency Cyclone Creative to support its content production capability and local storytelling, after an extensive pitch process.
Known for its high profile international ambassadors such as Kendall Jenner, Eva Longoria and Kate Winslet, L'Oréal Paris will focus on creating more localised campaigns and content for its Australian and New Zealand audiences.
Accenture Song wins NRMA Insurance
IAG's NRMA Insurance has given its creative account to Accenture Song, replacing Bear Meets Eagle On Fire.
Accenture Song, with its global teams, will be advising on marketing, customer experience, digital, design and communication.
Initiative Media will continue as media buying and planning agency partner.
CHEP nabs Spirit of Tasmania account from Leo Burnett
Transport company Spirit of Tasmania has appointed creative agency CHEP Network to deliver creative services, after a competitive tender.
CHEP Network has started work on the account, taking on Spirit of Tasmania’s brand strategy and creative services for television, print, radio, outdoor and digital advertising, previously held by Leo Burnett.
The Bravery wins organic waste Tasmania pitch
Independent agency The Bravery has been appointed by Dulverton Waste Management as the lead communications, community engagement and PR partner, after a competitive tender.
The agency will deliver a full brand development along with a communications strategy and tactical rollout for the launch of the North West Tasmania region’s Food Organics and Garden Organics (FOGO) collection and treatment service in 2024.
Paralympics Australia appoints SLIK to create virtual experience
Independent creative agency SLIK has added Paralympics Australia to its client roster following a competitive pitch.
SLIK won the right to support Paralympics Australia to reach its fundraising goals by developing a unique virtual experience, to be launched before the Paris 2024 Paralympic Games.
Atomic 212° reunites with Northern Territory Major Events Company
Australian independent media agency Atomic 212° has won the media planning and buying account for the Northern Territory Major Events Company (NTMEC).
The appointment represents a reunion as Atomic 212° worked with NTMEC on a number of projects from 2016 to 2019. It regained the account following a competitive pitch.
Avenue C grabs Quickbooks media account from UM
Independent media agency Avenue C has won the media account, excluding SEM, for financial technology platform QuickBooks, owned by Intuit, after a competitive pitch.
Intuit Australia marketing director Jane Merrick said Avenue C’s offering intrigued the team, as it’s a unique media agency proposition within the Australian market.
Independent Special Group has expanded its creative agency remit with PepsiCo brands Pepsi, Red Rock Deli, and Smith’s to public relations.
The appointment will see Special develop creative earned campaigns, PR strategy and activation, content development, media relations, publicity, and influencer relationships across Australia, with a focus on Gen Z and culture.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.