AdNews wraps up the biggest pitch news and wins from the month.
BIG W creative pitch close to a decision
Retail giant BIG W is pitching for its creative account, AdNews revealed.
The shortlist is understood to be down to three agencies.
It is not clear if incumbent M&C Saatchi is defending the account but sources say the account is likely to move.
Initiative takes Netflix's media account
IPG media agency Initiative has won the local media pitch for streaming platform Netflix, AdNews can confirm.
The pitch was launched last year, the shortlist said to include Wavemaker, Initiative, Kaimera and S4's The Monks.
Netflix appoints Amplify lead creative agency
Netflix Australia has appointed Amplify Australia its lead creative agency.
Amplify Australia’s managing partner Gareth Davies confirmed the news.
Westpac has appointed BMF strategic brand and creative agency.
The news comes one month after AdNews revealed that the creative pitch process was moving into a new phase, described as a restart by insiders.
The big four bank put its creative account on review in September, incumbent DDB shortly after publicly announced its 13-year partnership with Westpac was ending.
The Queensland government creative tender
The Queensland government's creative advertising account is about to go to pitch.
A forward procurement notice was released Friday.
An invitation to apply will be released in April, via a separate notice on the Queensland Procurement Solution (powered by VendorPanel).
Food manufacturing business Simplot Australia has appointed CHEP creative agency.
Simplot Australia, which has been part of Australian and New Zealand lives for generations, creates its food by maximising value from Australian grown produce and global seafood.
The account was awarded after a competitive pitch process and work will begin in February with strategic direction, ideation and production for brand campaigns, product launches and always on activity.
Think HQ retains and expands remit with Lipton Teas
Think HQ has expanded its remit with global tea leader Lipton Teas and Infusions in the Australian market.
The agency has retained brand Lipton and added Bushells and herbal tea range PUKKA to its roster after a competitive four-way pitch.
Under the broadened remit, Think HQ will deliver strategic planning, creative, social, activations and PR for all three brands.
Stake appoints Fourteen10 to enhance customer acquisition
Investment platform Stake has appointed media agency Fourteen10 to enhance its customer acquisition efforts.
The partnership aims to streamline repetitive tasks through automation and AI, allowing both in-house and agency teams to focus on high-impact growth initiatives.
After a closed pitch of three agencies, Fourteen10 was selected based on their acquisition maturity framework, which highlights a company's capability against core acquisition pillars, providing a clear roadmap to execute against, including how to adopt and integrate AI into workflows.
Avenue C wins Alinta Energy pitch
Alinta Energy has appointed Avenue C as its media planning and buying agency, following a national competitive pitch process.
The incumbent was dentsu-owned agency Carat.
Wonderful appointed to lead digital and CX for Woodlea by VIP/Mirvac
Digital and CX agency Wonderful Digital has been appointed by Woodlea, developed in partnership with VIP and Mirvac, to lead its digital and customer experience (CX) strategy.
The partnership will focus on data-driven strategy, user experience (UX), user interface (UI) design, and website development to support Woodlea’s approach to community engagement.
Media Republic wins Bondi Sands, The Lume and Macpherson Kelley Lawyer
Media Republic has landed the media services accounts for self tanning brand Bondi Sands, digital art gallery The Lume and Macpherson Kelley Lawyers.
CEO Steve Fagan said the team is excited to be adding prominent Australian-made brands recognised worldwide.
American luxury car manufacturer Cadillac has appointed 72andSunny as it looks to drive growth in the Australian market.
The appointment is an extension of a relationship in the US, with Cadillac working with 72andSunny LA since 2024.
The General Motors owned brand, which has been a well-known for more than a century, launched in Australia in 2024, starting with the fully electric luxury SUV, the LYRIQ.
Paper + Spark wins Financial Advice Association
Paper + Spark has been awarded the brand awareness campaign for the Financial Advice Association Australia (FAAA).
The first phase of the ‘Better off’ campaign targets consumers and aims to educate and empower individuals on the importance of professional financial advice.
GAME Creative wins rugby union account
GAME Creative has been appointed lead creative agency for Super Rugby Pacific, New Zealand Rugby and Rugby Australia.
A campaign to kick off the 2025 season, anchored in the brand platform ‘The Power of the Pacific,’ captures the raw energy, cultural depth and unique spirit that makes rugby union the powerful code of football across Australia, New Zealand, and the Pacific region.
Digital agency Sod has announced plant-based spread brand Nuttelex as its newest client.
Sod will play a key role in helping Nuttelex showcase its products, focusing on creating a digital experience with a mobile-first, responsive design that ensures Nuttelex’s product range is presented engagingly across all devices.
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