AdNews wraps up the biggest pitch news and wins from the fortnight.
Involved Media wins CareSuper from Initiative
Independent agency Involved Media has won the media pitch for CareSuper.
The incumbent was IPG agency Initiative.
Involved Media will now head up media strategy, planning and buying for the superannuation brand.
CareSuper became one of the 20 largest retirement savings managers when it merged with Spirit Super late last year. It now has more than 573,000 members and more than $53 billion in funds under management.
Alcohol beverage company Lion is reviewing its media account.
The incumbent is IPG media agency UM, which has held the account for nine years winning the pitch in 2016.
Lion handles many beer, ready to drink and spirit brands including XXXX, Tooheys, Kirin Hyoketsu, White Claw, Four Pillars Gin, 5 Seeds cider and more.
Brewer Lion has appointed socially-led creative agency We Are Social its social agency of record, following a competitive pitch.
The partnership will see We Are Social working across XXXX, Hahn, Tooheys, Kirin Ichiban, and Kirin Hyoketsu to drive long-term brand growth through social.
Melbourne and Olympic Parks marketing tender
Sports and entertainment precinct Melbourne Park is inviting expressions of interest to join its marketing services panel, AdNews can confirm.
The precinct hosts more than three million people and hundreds of events, including the Australian Open, a year. Its locations include Olympic Park Oval, the National Tennis Centre, AAMI Park, Rod Laver Arena and much more.
The company operates on an open panel for projects in three categories:
Federal government opens another consultation for campaigns panel
The federal government has launched a second industry consultation paper seeking feedback for its communications campaign panel.
The panel is made of communications suppliers - from creative agencies, PR to customer research companies - which provide coordinated work on government advertising and information campaigns.
The village-model was created in 2021, as part of a restructure of the government's advertising and communications services.
Rail infrastructure business Queensland Rail is reviewing its Digital Display signage, AdNews can confirm.
The signage is a communication channel for its operational workforce of 5,000 employees who have limited access to technology such as computers and smartphones.
South Australian Tourism seeks marketing mix model partner
The South Australian Tourism Commission (SATC) is seeking a supplier to establish a Marketing Mix Model (MMM), AdNews can confirm.
SATC wants to understand the growth impacts and economic outcomes of its marketing activities to help inform future decision-making.
Half Dome wins ABN Group Victoria pitch
Construction, property and finance company ABN Group Victoria has appointed independent media agency Half Dome its full-service media agency, following a competitive pitch.
The agency will be responsible for managing media planning and buying, including digital, out-of-home, and radio for ABN Group Victoria’s residential home building brands Boutique Homes and Homebuyers Centre.
Poem wins McCain Masterbrand social media pitch
Independent creative communications agency Poem has been appointed social media agency for McCain’s Masterbrand portfolio in Australia and New Zealand.
The agency will be responsible for managing McCain’s social media channels, creating engaging content, and running product specific campaigns.
Claxon wins Better Everyday Project pitch
Independent growth agency Claxon has been appointed, following a competitive pitch, the media and creative agency of choice for coaching business Better Everyday Project.
Claxon’s remit includes strategy, branding, web development, creative, and media execution across both digital and offline channels.
Sunday Gravy wins Taubmans pitch
Taubmans has appointed independent creative agency Sunday Gravy following a competitive pitch.
Sharon Winton, head of marketing at Taubmans, said Sunday Gravy demonstrated a highly collaborative approach, impressive strategic insight and ambition for creative excellence.
Australian lifestyle brand P.E Nation has appointed WiredCo. to manage affiliate marketing across Australia, the US and UK.
The agency, appointed to deliver business growth through Wired’s proprietary Brandformance approach, will use the full funnel capabilities of affiliate marketing to drive incremental revenue via expanding on existing markets and introducing the brand to new ones.
Muffin Break has appointed Trans-Tasman, independent creative agency, jnr. lead creative partner.
The coffee shop chain, first launched in Australia in 1989 and with more than 260 cafes globally, has a focus on continued brand evolution.
The business was looking for a creative agency to partner with on their brand journey and said jnr. was the "obvious choice".
Mediahub wins iNova New Zealand
Multi-national healthcare and pharmaceutical giant iNova has appointed Mediahub as its media agency of record in New Zealand, following a competitive pitch.
In New Zealand iNova is known as Radiant Health NZ. Mediahub Australia has been iNova‘s media agency of record since 2018.
The agency’s remit includes full funnel strategy, planning and buying across all channels.
City Perfume appoints 100% Digital
Luxury fragrance and beauty retailer City Perfume has appointed 100% Digital as its exclusive digital marketing agency.
100% Digital will be responsible for programmatic media buying, Google Ads, SEO, email marketing and paid social.
The Idea Shed wins Kimberly-Clark content and production pitch
Creative commerce agency The Idea Shed has won the content strategy and production account for Kimberly-Clark Professional (KCP), following a competitive pitch.
The Idea Shed has collaborated with KCP since 2022, this latest appointment expands the sustainability-led partnership.
Circul8 lands creative and social for nudie juice
Creative agency Circul8 has been appointed creative and social media partner for Australian juice brand, nudie.
Circul8 initially won creative with a pitch for a new nudie product launch. The integrated campaign across social, digital & OOH channels is scheduled to go live in April and continues the cheeky tone nudie is known for, particularly in the social and digital channel.
Circul8’s in-house team is also taking over responsibility for nudie’s social presence across Meta and TikTok.
Allied Pinnacle appoints Nibble Edge as digital agency
Flour and bakery manufacturer Allied Pinnacle has appointed full-service agency Nibble Edge as its digital partner.
As part of a new strategic direction, Allied Pinnacle is evolving beyond its B2B roots to become a consumer-led business.
Nibble Edge will deliver a broad digital scope, from digital experience design to content and social strategy.
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