It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches.
72andSunny wins Rockwear creative account
Activewear company Rockwear has appointed 72andSunny as its brand transformation partner. 72andSunny will be responsible for developing a new brand strategy, holistic brand identity and a launch campaign for a new brand platform.
Match & Wood wins account for ASX-listed property developer Peet
Independent media agency Match & Wood has been appointed to manage traditional and digital media for ASX-listed residential property group Peet.
Match & Wood will deliver strategy, planning and buying across all media channels including search and performance.
Edge’s venture division, Accelerate, wins start-up Rubay Wines
The Accelerate division of Edge, has been appointed by wine industry disruptor Rubay Wines.Edge will be responsible for brand architecture and design, the go-to-market planning as well as ongoing creative, media and customer acquisition work.
Reborn wins Hays creative account
Sydney-based creative agency Reborn has been appointed creative partner for recruitment and workforce solutions firm Hays, kicking off with a new year campaign Your Next.
UM Canberra wins ACT government account
Media agency UM has won media agency of record for the ACT government after a highly competitive tender process. UM’s remit covers all media strategy, planning and buying for brand, digital and functional advertising across all channels, plus additional digital and creative content services as required.
Emotive wins TRESemmé pitch
Unilever has appointed independent creative agency Emotive to lead its TRESemmé account, following a competitive pitch process. This comes off the back of a strong 2022 for Emotive, picking up 10 new clients and moving into a new Coogee Beach HQ.
Intender wins Energy Australia SEO and content marketing
Noosa-based performance agency Intender has won the SEO and content marketing pitch for EnergyAustralia, working alongside Deloitte Digital and Initiative. Phil Ohren, founder and head of strategy, said: "We're excited to help EnergyAustralia reach more electricity, gas and solar intenders with Owned & Earned media."
Howatson+Company wins Domain pitch
Domain Group has moved its flagship creative account to Howatson+Company after a pitch process.
Howatson+Company will support brand and creative services, and the enablement of marketing technology and customer experience, as Domain Group accelerates its personalisation capability.
Today the Brave wins Coposit pitch
Creative agency Today the Brave has been appointed by disruptive proptech startup Coposit.
Coposit is a platform that allows purchasers to secure their new home with a fraction of the deposit, followed by weekly installments – called ‘coposits’ – over the course of construction, with no interest or fees.
Poison Gas Co. wins Brand Collective pitch
Creative and performance marketing agency Poison Gas Co. has been appointed exclusive digital agency for Brand Collective’s extensive apparel and footwear portfolio following a four-way pitch.
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