It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches from the week.
Disney
Publicis and Omnicom are the big winners in the Disney review, said to be the world's biggest media pitch in recent years and worth up to $US3 billion. Arthur Sadoun, the Publicis chair and CEO, says Publicis Media won the North America business for theme parks and the new Disney+ streaming service. Parks had been looked after by Carat at Dentsu. Publicis, which is creating a unit called Publicis Imagine to serve Disney, also got the Disney media business in Europe, Middle East, Africa, APAC and Latin America. Omnicom retains, via a bespoke unit called OMG23, planning and buying in the US and Canada for Disney Studios. It also gets ABC, Disney Channel, Disney Freeform, National Geographic and FX Productions and Networks.
David Jones
Australian retailer David Jones, has appointed UM Thrive as its lead media agency after a series of competitive presentations. UM Thrive is a bespoke division of UM in Melbourne. The $25 million account was formerly handled by Carat, with sources revealing to AdNews earlier this year the account was resigned by the agency due to a breakdown in the relationship. UM Thrive will be working in conjunction with David Jones marketing to help "evolve and accelerate" the retailer’s media innovation, effectiveness and customer engagement.
Volt Bank
Volt Bank has appointed launch marketing specialists Five by Five Global as its agency of record following a competitive pitch. The bank, the first of a new wave of digital challengers to be granted a banking licence, will rollout its first product, focused on savings, later this year. The agency will focus initially on building the bank’s waitlist ahead of a gradual rollout of their app, which is currently in staff testing.
Hyundai
Full-service creation studio Chimney Group's Sydney business has had a number of new business wins. It partnered with Innocean Worldwide Europe to deliver the launch of Hyundai’s visionary all electric concept car “45” at the International Motorshow in Germany. Chimney was responsible for a suite of films including the “45” launch film. Other wins include a TVC for swimming pool chemical manufacturer HyClor and social content creative for independent growers’ market Supabarn. In addition, Chimney will produce specialised video content for hospitality group Typsy; new social videos for national bike retailer 99 Bikes and a TVC for global animal health company Zoetis in conjunction with creative agency Orchard Health.
Aurora
Tasmanian energy retailer, Aurora Energy has named McCann Melbourne as its creative agency partner, following a competitive pitch. McCann will be the lead agency for the strategic and creative development and production of communications for Tasmanian energy retailer, Aurora Energy.
ResMed
Independent media agency, Taska Media, has won the national media business for ResMed. ResMed is an Australian company that provides devices to improve sleep quality and treat sleep-related breathing disorders such as sleep apnea, chronic obstructive pulmonary disease and other respiratory conditions. Taska Media's media campaign for ResMed will run across digital, social, search, catch up TV, free to air TV, OOH and radio along with an activation at the upcoming Presidents Cup in Melbourne.
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