It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches.
Dentsu wins back Kmart
Dentsu Creative has reportedly won back the Kmart advertising and creative account after losing it to DDB in 2020.
The agency won the business, part of the Wesfarmers group, in a competitive pitch.
Tug wins Bluebeam pitch
Digital marketing agency Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the architecture and construction sectors, to drive digital marketing across Asia Pacific.
Mckenzie Partners wins Tiger Brokers pitch
McKenzie Partners has won the media account for fintech Tiger Brokers following a competitive pitch.The first campaign focuses on building brand awareness in the Australian market and establishing meaningful brand interactions, adding new account users.
Dig wins RACV pitch
Independent agency Dig has been awarded the The Royal Automobile Club of Victoria's (RACV) creative account after a comprehensive pitch process.
Ryvalmedia wins Click Frenzy pitch
Cyber-sale pioneer Click Frenzy has awarded its full media account to Ryvalmedia after a competitive agency review.
Click Frenzy, launched in 2012 by Global Marketplace, has 1.7 million members and growing. The platform stimulates eommerce activity in Australia for its retailer partners through its annual industry-wide online mega sales events.
Jaywing wins New Balance pitch
Data, creative and performance marketing agency Jaywing has been appointed by New Balance to drive customer growth across Australia and New Zealand following a competitive pitch. Jaywing will manage paid search, social, analytics and email, as well as provide creative support for New Balance’s extensive range of sneakers and sports clothing.
Green Hat wins Superloop pitch
B2B marketing agency Green Hat has been appointed full service agency to telco challenger Superloop after winning a pitch run by Trinity P3.
SLIK wins Darrell Lea pitch
SLIK has been appointed Darrell Lea’s creative agency of record, responsible for brand strategy, creative and production, following a competitive pitch. The winning pitch idea, 100% Darrell Lea, fits with the brand’s ‘Makes it better’ platform.
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