AdNews wraps up the biggest pitch news and wins from the last fortnight.
VML makes Defence Force recruitment creative shortlist
Incumbent VML has been shortlisted for the Australian Defence Force (ADF) creative and digital account pitch, said to be worth $60 million in billings, industry insiders confirmed to AdNews.
Applications for Australia's largest creative account opened in February this year, as part of a mandatory review as the current arrangement expires March 2025.
The shortlist is also believed to include dentsu, TBWA and M&C Saatchi.
While insiders told AdNews last year the client was looking for a change, since VML has made the pitch's shortlist the account is now believed to stay.
Thinkerbell has been appointed, following a competitive pitch, agency partner for Chinese owned Ute and SUV manufacturer GWM Australia and New Zealand.
The agency replaces The Hallway which took the account in January 2022 in a competitive pitch but decided to part ways with the automotive player.
Principle Media scoops up Swinburne account from Initiative
Swinburne University of Technology has appointed Principle Media Group (PMG) its media planning and buying partner for the next three years.
Incumbent was Initiative who had managed Swinburne’s media since 2015.
Swinburne chief marketing officer Carolyn Bendall said choosing PMG as the university’s media partner aligns to Swinburne’s commitment to education.
Tourism NT has appointed CHEP Network as its martech services partner following a rigorous tender process.
The three-year partnership will support a more personalised and experience and data-driven digital marketing program.
CHEP Network will offer strategic stewardship in marketing technology, with services such as behavioural analytics, personalisation, experimentation, consent management, marketing automation, first-party data storage, and the activation and facilitation of data partnerships.
oOh!media wins Melbourne Metro Tunnel contract
Outdoor specialist oOh!media has won the long-term contract for Melbourne’s five new Metro Tunnel stations.
The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations.
Awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing, oOh!media will manage the fully digital small and large format OOH network, including installation, operation, maintenance and advertising services.
By All Means wins City of Melbourne pitch
Independent agency By All Means has been appointed lead creative agency for destination marketing at the City of Melbourne, following a competitive pitch.
Victoria University appoints CX Lavender to lead student experience program
Victoria University has appointed agency CX Lavender (CXL) to lead its student experience innovation program, following a competitive pitch.
The student experience program will inform Victoria University innovation initiatives commencing 2025.
Victoria University director of brand and marketing Russell Downing said CX Lavender’s roots as a creative agency, paired with their expertise in CX research, innovation, product and modeling, made them the right partner.
Pivotus wins My Weight Loss Clinic
Independent media agency Pivotus has been appointed as the media buyer for specialised clinic My Weight Loss Clinic.
My Weight Loss Clinic founder and CEO Chris O’Donnell said healthcare today is very different to five years ago.
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