AdNews wraps up the biggest pitch news and wins from the fortnight.
Financial services company AMP is evaluating its agency roster, AdNews revealed.
AdNews understands CHEP is the incumbent on both media and creative accounts.
Omnicom creative agency CHEP was appointed as the brand's creative agency in 2022 after a competitive review.
Telecommunications company Vocus is pitching its consumer division media account, AdNews revealed.
Vocus is the parent company of brands Commander, iPrimus and Dodo. Vocus is owned by infrastructure investors Macquarie Asset Management and Aware Super.
PHD Melbourne is the incumbent, winning the media account in 2018 after working with the brand on a project basis.
NSW Health behaviour change campaign tender
NSW Health is seeking one or more agencies to implement a general population behaviour change campaign Healthcare Anywhere.
The campaign's main objective is to encourage the public to avoid visiting emergency departments (EDs) for non-life-threatening conditions, instead promoting the use of the healthdirect telephone service for triage and appropriate care.
The successful supplier(s) will develop a creative strategy, create advertising assets, design the methodology to measure campaign effectiveness and implement a PR/experiential strategy. With a budget of $190,000.
Surf Life Saving Australia (SLSA) is looking for a creative agency.
The not for profit is inviting expressions of interest (EOI) from agencies to deliver creative and experiential services.
Global automotive maker Geely Auto has appointed experiential agency INVNT to deliver the global launch of its all-electric EX5 SUV in Australia, following a competitive pitch.
INVNT joins a suite of agencies supporting Geely, including Havas Host (creative and social), Havas Media (media), Dentsu (PR and Influencer management) and Merkle (website and CXM).
Adobe appoints Omnicom global agency for digital experience and enterprise solutions
Adobe has appointed Omnicom global agency of record for marketing its DX and other Enterprise solutions.
Omnicom will partner with Adobe’s enterprise marketing team responsible for executing DX and DMe campaigns targeting Enterprise accounts.
Media agency D3 has appointed Lani Jamieson general manager to lead the agency.
The appointment, effective February 2025, comes as D3 won pet food brand ZIWI USA Inc.
oOh!media wins City of Parramatta street furniture contract
The City of Parramatta has chosen oOh!media for its out of home street furniture network following a competitive tender.
oOh! will continue to manage the installation, cleaning, maintenance and advertising services for Parramatta’s hundreds of bus shelters as part of the renewed long-term agreement.
Wavemaker Adelaide wins Health Partners
Health Partners has appointed Wavemaker Adelaide, bringing the business back to the South Australian market after more than a decade of being managed interstate.
The appointment encompasses all media strategy, planning, and buying for the health insurance provider. The agency will work closely with Health Partners to expand market share, boost brand awareness across key demographics and drive customer acquisition.
Italian tomato brand Mutti has appointed independent WiredCo. social creative and content agency of record.
WiredCo., which pitched against two agencies, has been retained to deliver a range of strategic, social, creative and content duties.
Labelium Group wins GHD media pitch
Haircare brand ghd has awarded Labelium Group its full media remit in Australia and New Zealand following a competitive pitch.
The appointment, which commenced in January 2025, covers holistic media strategy, planning, and buying across all channels, including paid search, paid social, and programmatic advertising.
Liquid Ideas wins Celsius pitch
Independent creative communications agency Liquid Ideas has been appointed agency of record for US energy drink Celsius after a competitive pitch.
Liquid Ideas is tasked with an integrated remit to lead the brand’s launch into the Australian market.
The win comes as the agency celebrates its 25th anniversary and a brand refresh.
Digital Minds wins FedEx pitch
Independent media agency Digital Minds Group has been appointed to lead the paid search (SEM) account for global transportation corporate FedEx following a competitive pitch.
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