It’s hard to keep track of the account wins and losses across the industry. To help you keep on top of who has what, here’s a wrap of the pitches.
Hardhat wins creative duties pitch for Blooms The Chemist
Blooms The Chemist has selected Hardhat, the creative agency built on behaviour, to spearhead its biggest communications push to date following a competitive pitch.
BMF wins Turo creative account
Turo, the peer-to-peer car sharing marketplace, has appointed BMF as its creative agency ahead of the company’s launch into the Australian market.
Initiative wins EnergyAustralia pitch
Energy retailer and generator EnergyAustralia has appointed Initiative as its media agency, following a competitive pitch.Initiative will support EnergyAustralia’s national media requirements, along with strategy and buying across traditional, including direct digital buying, paid search, social, programmatic plus martech strategy and activation services.
VERSA wins Carpet Court pitch
Flooring specialist Carpet Court has joined VERSA’s client portfolio following a competitive pitch process.VERSA will provide a digital experience roadmap that will support Carpet Court as it moves beyond the traditional role of a flooring retailer to go-to lifestyle brand for home renovation inspiration and education for home renovators.
72andSunny wins Who Gives A Crap creative account
Sustainable toilet paper brand Who Gives A Crap (WGAC) has appointed 72andSunny ANZ as its creative partner on brand strategy and integrated global communications. The Certified B Corp company began in Australia in 2012 and was seeking an Australian based partner with global experience to supercharge their world-wide brand building efforts.
TBWA\Sydney wins Pernod Ricard Winemakers pitch
Pernod Ricard Winemakers has added TBWA\Sydney to its creative roster for its global wine portfolio, following a competitive pitch.
TBWA\Sydney’s remit will include developing work global wine campaigns that will be activated in markets such as the UK and Ireland, USA, Canada, Asia, New Zealand and Australia.
Deloitte Digital wins EnergyAustralia creative pitch
Deloitte Digital has been appointed creative agency for energy retailer and generator EnergyAustralia following a competitive pitch.
Cummins&Partners in September announced it was parting ways with Energy Australia.
Alchemy One retains Square account
Independent media agency Alchemy One has retained the Square media account following a closed competitive pitch. Alchemy One has worked with Square for three years and during that time has been instrumental in delivering significant brand and business growth for Square within the Australian market.
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